"Hegel remarks somewhere that all great world-historic facts and personages appear, so to speak, twice. He forgot to add: the first time as tragedy, the second time as farce." - Marx, The Eighteenth Brumaire of Napoleon Bonaparte.
The difference here, the grossness, the thing that leaves the aftertaste: it's the humourlessness, the sincerity of it all.
They REALLY mean it. Sorry Marx, but it's the reverse... or...